How to Keep Your Rep Up in Social Media
Most of us remember the time you snapped on the bully in your elementary school and your street cred got boosted up. Well, some of us here at SourceN were talking about ways you can keep your reputation up without having to beat up Billy from down the street. Social Media is an interesting space because a lot of what you do online, can influence your offline reputation. A reputation that took ten years to make can be tarnished by a single event. Whether you are managing yourself or your company’s Social Media presence, here are a few guidelines you should follow to keep your reputation up.
1. Have Class
This rule is golden, but often forgotten. Treat your tweeting and status updates like a conversation. Make sure you hold your tongue at the appropriate times and don’t trash talk. If you indiscriminately shoot off updates about everything, make sure you don’t end up saying something you might regret.
- Former MLB pitcher-turned-radio host Mike Bacsik was fired for a racist tweet declaring, "Congrats to all the dirty mexicans in San Antonio" after a Mavericks-Spurs game. He tweeted an apology the next day but was still fired from his radio gig.
2. Comedy doesn’t always translate online
If you are trying to be funny, remember that text translates much more literally than speech does. Not everyone will get your humor, so don’t make the same mistake Gloria Gadsen made.
- Gloria Gadsden, a sociology professor in Pennsylvania was terminated after writing "Does anyone know where I can find a very discrete hitman? Yes, it's been that kind of day..." on her Facebook Wall. A month later, she wrote, "had a good day today, DIDN'T want to kill even one student :-). Now Friday was a different story." Gadsden, who had only just started her Facebook account, only had 32 friends.
3. Don’t post out of emotion or under the influence
This rule should be followed the same way you deal with ex-girlfriends. DO NOT reach out to, communicate with, or engage while intoxicated or emotional, you’ll regret it the next day.
- Last month the Indiana Deputy Attorney General, Jeff Cox, tweeted to Indiana riot police to ‘Use live ammunition’ to clear out the protestors at the capitol. He then went on to comment, "against thugs physically threatening legally-elected state legislators and Governor? You're damn right I advocate deadly force." He was released from his position shortly after the incident.
4. Push engaging content
Pushing great content boosts your brands credibility in the public’s eye. I subconsciously associate all content I read with the company that tweeted me to read it. The same goes with my friends and colleagues on Linkedin and Facebook. The better content they push, the better they appear in my mind.
By following these simple rules you can build a stellar online rep for yourself and your business.