Recent Blog Posts

Be understood rather than being pretentious Every travel application has its own concerns. For some, selling is a main concern and for others engagement is. Identify the business objective and define the brand identity. Analyse your target audience Today we live in the world of niche. Every product/application has a defined end user. A complete analysis of the market is critical to the success of any application. Understanding the target audience and knowing how to effectively reach them is vital. When you know your audience, it is easy to understand the end product. SWOT analysis of your competitors Travel domain is huge. Do not blindly believe that your idea is unique. Extensive Search for the applications who provide services similar to yours is a must.
The mobile industry has been ever changing and for good! We have seen tremendous growth not just for smartphones, but for tablets, wearable devices and Internet of Things. There has been significant focus on app analytics and for all those who believed Marketing was just F2F, behold, the Mobile App marketing has brought in a brand new shift in the way we buy and sell things. So, here are a few things that we believe are going be make it big in the Mobile trends for 2015.   1. Cloud driven The clouds are here to stay forever. The app developers key focus will be the ability to integrate and sync apps on multiple devices, spanning from smartphones, tablets and wearable tech.   2. Beacon & Location based Wifi We were introduced to the Beacon very recen
  We are so excited to share this news!   Karma Bhutia, our Managing Partner is humbled and honoured to have received the "NICT Perfect 10" award for innovation and outstanding contribution in Information Technology towards development & improvement of North East India.   NICT PERFECT 10 AWARDS – is an exclusive platform to honour the undying dedication and perseverance of those 10 individuals in the North East(India) region who have used vision, creativity, business acumen and technology to empower and enlighten the Northeastern region on its path to progress and prosperity.   The Award Ceremony was held on 3rd September 2014 at Durbar Hall, Vishwaratna Hotel, Guwahati. H'ble Minister of Agriculture and Food Processing, Government
Ever wondered what it takes for a mobile application to be on Editor’s Choice list? On an average 2371 applications are published every day. So how do you make yours stand out ?   Cleartrip  is a leading travel website operating in multiple countries, offering convenience, choice without confusion, multiple payment options and exclusive destination information   Making an iPhone application that was awarded “Editor’s Choice” is an accomplishment, The Cleartrip application was adjudged "Product of the Year 2013" in the travel category at the Product of the Year 2013  survey by Nielson.  Also, the app made it to the list of “Top 10 Free Apps” list, with Cleartrip’s app being the only travel app in