Social Campaign Development
Successful execution of social campaign development rests on identifying where a firm’s target market lives and is most active on social channels. With the proliferation of social platforms, it is important to recognize social media fragmentation and thoroughly research what channels are most relevant for your target market and develop a plan of action accordingly.
Our expertise in Social Campaign Development can assist in:
- Setting clear, measurable objectives
- Campaign scenario management – Understand target audience motivations and behavior and develop a creative approach that’s best fit for the brand on the most relevant social media platform
- Real-time conversation management – Monitoring conversations occurring on social channels and carrying out sentiment analysis so to allow proactive response and action
- Workflow management – Determine a step-by-step plan to include determining a schedule of action, random sampling, campaign feedback, and execution
- Metrics Definition – Integrate with analytics, corporate websites, CRM systems, etc. to define success metrics and set up tracking to measure ROI